Innova

Just as dieticians recommend following the U.S. Department of Agriculture food pyramid for our own dietary needs, Innova applies this same principle when creating foods for our animal friends. Every Innova pet product, including our new Nutrient-Enhanced Innova Flex stews, incorporates elements from the five food groups - meat, dairy, vegetables, fruit and grain - plus essential fats and oils to deliver supreme nutrition for the overall health of your dog or cat.

Natural Balance

Natural Balance® products provide all natural complete and balanced nutrition in a variety of foods, from dry, canned, dog food rolls and treats. Choose a formula to learn more about it. Read our ingredient panel... It speaks for itself!

Health Extensions

Organic chicken is now our #1 ingredient, and we never use by-products, gluten, wheat, corn, soy, or artificial flavors, colors, or preservatives. In fact, every Health Extension diet is formulated to meet the stringent nutritional levels of the AAFCO Dog Food Nutritional Program for all stages of a dog’s life. No wonder our foods (made entirely in America) have been endorsed by the American Canine Association.

Avoderm

We created AvoDerm Natural formulas with California avocados so your dog could have a healthy skin and coat on the outside—and to keep them healthy on the inside.

Innova/EVO

Just as dieticians recommend following the U.S. Department of Agriculture food pyramid for our own dietary needs, Innova applies this same principle when creating foods for our animal friends. Every Innova pet product, including our new Nutrient-Enhanced Innova Flex stews, incorporates elements from the five food groups - meat, dairy, vegetables, fruit and grain - plus essential fats and oils to deliver supreme nutrition for the overall health of your dog or cat.

Health Extensions

Our much anticipated cat food has finally arrived! By feeding this natural, super-premium food you have realized that your cat’s health is directly linked to the quality of the food you feed. Holistic Health Extension ingredients have been carefully chosen for its nutritional benefits providing just what your feline friend needs for a healthy life.

Verus

All of VéRUS Pet Foods are manufactured in the USA, the plants are in Ohio & Texas, all of our ingredients are United States grown or raised products except for our New Zealand Lamb. (Which is very well established as a great source of hormone free lamb).